Shooting high-quality video has never been easier and cheaper than it is today. As I make the shift into producing more video, I decided to pick up a book and spend some time researching considerations for creating interesting footage. I had a chance to read it this past week and wanted to pass along some of the key takeaways. A video is simply a bunch of individual shots strung together. Each shot should have meaning and provide something of value to your viewer. If it doesn't, they will lose interest almost immediately.
When I was a kid, the Armbrusters had a slide projector. The slide show always seemed longer than the vacation itself. Washed-out, badly composed views of Disneyland or Paris—dotted here and there with the back of the head of someone we knew. Today technology has changed everything. People can record hours and hours of vacation video on a single chip.